Privacy Policy

This Privacy Policy describes how we use the data (which may include your personal information) we collect from you through our digital properties (“Site”), when you buy a ticket or other merchandise from us online, when you view or interact with ICONIC content on our online channels, when you attend our events in person, and when you otherwise interact with ICONIC, including our social media, marketing, contests, and surveys (collectively our “Services”).

Who we are

ICONIC is a global leader in sport, culture, live experiences, and media. We create and deliver unforgettable events, partner with world-class athletes and creators, and develop content and storytelling that resonate with audiences around the world. From record-breaking fight nights to brand partnerships, ICONIC brings sport and culture to life in the most powerful ways.

To deliver these experiences, we work with a curated network of partners and platforms all chosen to help us deliver the highest-quality experience for our audience and collaborators.

How we collect information about you

You may provide us with personal information in a number of ways, such as when you:

  • Provide information to us via our websites, applications, and other digital channels by signing up, creating accounts (including using social media login), filling out forms, commenting, or otherwise engaging with our online services

  • Communicate with us by e-mail or phone

  • Subscribe to e-mails and/or newsletters

  • Report a problem or request support for any of our Services

  • Buy merchandise from us online

  • Interact with our social media accounts

  • Participate in our contests, promotions or surveys

  • Subscribe to ICONIC content online including using any of our online social media channels, official video or streaming partners

  • Attend any ICONIC event (e.g., ticket scanning, CCTV, and other on location interactions you may have with us

Information we collect from other sources

We work closely with third parties (for example, technical service providers, ticketing providers, promotions companies, advertising networks, analytics providers, and search information providers) and may receive information about you from them. Depending on the relationship and activity, they will provide us with certain information that will help us understand how you interact with ICONIC Services so we can tailor our marketing and provide better, more personalised Services to you. In some cases, third parties also provide us with information that helps us keep track of transactions, address technical or logistical issues, prevent fraud, or keep our community safe from security threats.

We may also receive and display information and content which you make publicly available on your social media account when you use social media logins for our Services, post using one of our promoted hashtags, or interact with any of our content (such as contests).

Some of our key partners, who we receive data from and may share some data with include:

  • Event partners and sponsors, who we work with to host premier events around the world

  • Media and Digital Content partners, who we partner with to share exclusive content, including PPV packages of ICONIC events

  • E-commerce platforms and services, which provide merchandise to fans around the world

  • Ticket sellers around the world who sell tickets to ICONIC events

  • Venues which host ICONIC events and provide various marketing, advertising, customer support, and security services related to ICONIC events

We may also receive and display information and content which you make publicly available on your social media account, such as when you post using one of our promoted hashtags.

Privacy Rights

Depending on your jurisdiction you may have the following rights in connection to your data, including:

  • Access. You may have the right to access personal information we hold about you and ask us for other information such as purposes of processing, categories of personal information and recipients of the information.

  • You may be entitled to request correction of any personal information about you which is incomplete or inaccurate.

  • In certain circumstances, you have the right to request deletion or erasure of the personal information we hold about you.

  • Restriction of processing to storage only. You may have the right to require us to stop processing the personal information we hold about you other than for storage purposes in certain circumstances.

  • Where we are processing personal information about you on the basis of legitimate interests, you may have the right to object to our processing of personal information about you.

  • Where we rely on consent to process personal information about you, you have the right to withdraw this consent at any time by contacting us.

  • Where applicable, you may have the right to appeal actions regarding your privacy request.

  • You also have a right to lodge a complaint with a supervisory authority should you feel unsatisfied with our treatment of your personal information.

We will retain your personal information for as long as needed to provide you with services you have requested. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.