This is ICONIC. Sport Redefined.
Bringing Boxing Back to the People.
For too long, boxing was locked behind paywalls, ICONIC is here to change that. Bringing the fight back to the open air and the people who made it matter. The series brings boxing back to the streets by transforming public areas into arenas that pulse with history. Each stop includes a week-long cultural festival of live music, local food markets and neighbourhood-led activations.
250 Years of American Spirit.
The ICONIC USA Series is a multi-city celebration of America’s 250 years of independence, transforming the nation’s most historic and symbolic locations into living stages for a festival of boxing.
At the heart of this journey are America’s frontline heroes, including emergency responders, military personnel and veterans, who embody the sacrifice and courage that shaped the nation. Each ICONIC event begins with the “Battle of the Badges” bouts where local firefighters, police and military step into the ring not for fame but for the communities they serve.
United Kingdom Vs. United States.
The ICONIC Series is rooted in competition, but never division. The “Battle of the Badges” are demonstrations of the shared values that transcend borders. Firefighters, police officers and military from both sides of the Atlantic will go fist to fist, united by honour and love for the fight. We are showing that sport unites and together we create something bigger.
Legacy That Lives Locally.
ICONIC is planting roots, we invest in the communities we enter through the Boxing Legacy Program, committing to long-term partnerships in every host city. We will support local charities, fund youth programs and invest in the people who will carry the fight forward. We activate local economies through partnerships and community job creation. Legacy lives in the people and communities it touches.