American Heroes
American Heroes
At the heart of the Iconic USA Series is a deep respect for America’s frontline heroes, from emergency first responders to active-duty military and veterans. This is not just a symbolic mission, it’s central to everything we do. At our Times Square event, one of the most powerful moments wasn’t a title bout, but it was NYPD vs. FDNY, battling in the ring in a show of pride. We will take this tradition will across every stop of the tour, expanding it to 3 Battle of the Badges Bouts to open every card. As part of this commitment, we’ll be making significant donations to frontline and veteran support charities in every host city, ensuring our platform not only entertains, but gives back in lasting and meaningful ways.
American Culture
American Culture
At the core of the Iconic USA Series is a commitment to showcasing the diverse cultures that make up the fabric of America, through music, food, storytelling, and place. This isn’t background entertainment it’s central to the experience. From local bands at our music festival to regional food and local vendors at every fight week activation, we spotlight the soul of each host city. Our Super Bowl-style halftime shows highlight top-tier American music acts, creating moments that resonate with millions worldwide. At every stop, we partner with local cultural institutions and creators, ensuring our platform celebrates not just sport, but the sounds, tastes, and stories of America.
American History
American History
The Iconic USA Series' Mission is to honour the landmarks and legacies that shaped the nation. This isn’t just about the location, it’s about what it stands for. From staging the first-ever boxing event inside Alcatraz to planning a fight beneath Mount Rushmore, we’re transforming America’s most historic backdrops into living tributes to resilience and progress. With global broadcast coverage and a $50M national campaign, these events give new life to iconic sites, positioning them as cultural beacons for both the nation and the world.
American Sports
American Sports
The USA has the richest boxing pedigree and out of any nation, with the most world world champions, and we believe that this should be celebrated and brought back to the American people. We do not just stage fights, but we create lasting sporting moments, with world championship bouts at never before seen venues where we aim to have as much of the public watching as possible. We even have 3 bouts, free to the general public, showcasing emerging American talent. We believe American Sport should be celebrated, whilst revolutionising boxing, and the Iconic USA Series does just that.
American Communities
American Communities
We believe local American communities should be more than just spectators but they should be at the heart of the entire week-long event. This is not just a touring event, it’s a platform for American pride, economic regeneration, and cultural inclusion. In every host city, we activate public spaces with free events, local vendors, and community programming that bring people together, putting local neighbourhoods and communities in the spotlight. We partner with local charities focused on homelessness, underserved youth, and Native American communities, ensuring each tour stop leaves behind a legacy of investment, access, and celebration where it’s needed most.